Posts Tagged ‘video’

  • Rocketium logo

    Rocketium for business

    By Althea Taylor-Salmon, posted 2nd January 2015

    During our series on the use of social media for businesses, we’ve seen that each platform requires a different approach. Twitter rewards conversation starters, whereas Facebook means building a following. However, platforms like YouTube and Instagram require businesses to create their own content. This can be difficult for some. Content takes time and effort to produce, as well as a creative mindset that may not be readily available. Here, to tackle this problem is Rocketium, a new way of creating videos for your social media presence. How it works Rocketium is a tool to create videos and gifs to draw
    Read More….

  • The Power of Video Communications

    By Althea Taylor-Salmon, posted 2nd January 2015

    Handling the PR for a client that has an interest in getting more women into engineering, I was captivated by GoldieBlox’s Princess Machine video, which tells us that girls deserve more choices than dolls and princess toys.  OK, GoldieBlox is all about selling more toys, but the video has a serious message that we learn our attitudes and beliefs about our capabilities from our cradle.  I liked this video so much, I decided to see how other brands are getting their ‘females can’  messages across through the power of video sharing. Always: Like A Girl Shot by the award-winning documentary
    Read More….

  • Using video in PR campaigns

    By Althea Taylor-Salmon, posted 2nd January 2015

    We’ve seen the presence of online video significantly increase over the past few years and it’s largely the popularity of social networks that has made it such an important form of media. Integrating video into your PR campaign can be a fantastic way to bring your brand or story to life, add impact and create social engagement. A famous example is the Dollar Shave Club video, which made serious waves back in 2012 and subsequently, went viral. The Dollar Shave Club sell razors to their customers via a subscription based service. The funny video was low budget yet incredibly
    Read More….