Posts Tagged ‘visual content’

  • Image apps to promote your business

    By Althea Taylor-Salmon, posted 2nd January 2015

    When it comes to social media, visual content is king. Writing in Canva, Andrew Tate says – “Our brains are made for looking, and if your visual marketing and brand is not taking advantage of the brain’s constant craving for new visual information, then it is missing out on one of the best ways to tap straight into people’s’ heads.” Statistics show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text and 40% of people will respond better to visual information than just text. This being the
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  • A shelf of different coloured threads

    Avoid common content marketing mistakes

    By Althea Taylor-Salmon, posted 2nd January 2015

    There are many reasons to embark on a content marketing strategy – publishing high quality content on a continuous basis helps you to grow your reputation as an expert, improves your site’s visibility and drives traffic. Since the benefits of content marketing are so well documented, everyone is doing it, but not everyone is doing it right. Here are some of the most common content marketing mistakes. Ignoring visual content Blogging is the most common medium for content marketing, and it’s also the easiest to get started with. Unfortunately, it can be a little too easy to get comfortable
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  • How to harness the power of visual content

    By Althea Taylor-Salmon, posted 2nd January 2015

    Technological advances such as the rapid adoption of mobile internet access has helped to dramatically lower our attention spans as a species. One study by Microsoft even suggested that the average human now loses his or her focus quicker than a goldfish! In order to survive in this digital world of instant stimulation, new marketing strategies need to be innovated. One of the easiest ways to cut through the noise and grab people’s attention is to use visual content. Because 90% of information transmitted to the brain is visual, it makes sense to use content which resonates with people
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