The fundamentals of a great business website
By Althea Taylor-Salmon, posted 2nd January 2015
Regardless of whether you have an ecommerce site that represents 100% of your revenue or if you have a modest website to raise awareness of your offline business, there are certain fundamentals that one must adhere to have a great business website. Your website represents your brand just as much as the quality of your products or the professionalism of your customer service and sales personnel. For this reason, it is absolutely crucial you get it right, or you could be turning away potential customers and damaging your brand without even knowing it! Here are the core fundamentals of
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