How to create a killer white paper
By Althea Taylor-Salmon, posted 2nd January 2015
While white papers are never the crux of a content marketing campaign, in certain situations they can be highly effective. For instance, if you have expert knowledge on a niche subject and can discuss it in detail over the course of at least 8 pages, this could be a good reason to create a white paper. Naturally, your white paper must be on a subject that is interesting and helpful to people – if it pertains to a common problem that people are experiencing and you’re able to use your expertise to offer a solution, this is ideal. Here
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