When it comes to social media, visual content is king. Writing in Canva, Andrew Tate says – “Our brains are made for looking, and if your visual marketing and brand is not taking advantage of the brain’s constant craving for new visual information, then it is missing out on one of the best ways to tap straight into people’s’ heads.” Statistics show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text and 40% of people will respond better to visual information than just text.
This being the case, we have scoured the web to find a range of image creating apps that will help you create the visually responsive imagery to add to your brand’s social media accounts and get that all important interaction and sharing going a little more.
Pablo
Created by Buffer, the easy-to-use scheduling tool for Facebook, Twitter and LinkedIn posts, Pablo is meant to bring the same simplicity to create images specifically meant for social networks. Speaking about the app, Buffer founder Joel Gascoigne said,“Images on social media are something we’ve been observing and making use of ourselves at Buffer for a long time now, and some time ago we published data about tweets with images getting 150% more retweets.”
Easel.ly
Infographics are soaring in popularity, increasingly used by schools and other educational institutions, brands of all kinds are also using the infographic to their advantage. Easel.ly is a free, easy-to-use web-hosted platform for creating infographics. Users can insert icons and shapes, change background and orientation, and rearrange the pre-inserted graphics in the pre-set template (called a “vheme”) to create their own vibrant infographics.
Placeit
Placeit is the best and, by far, the easiest way to integrate your website or app inside awesome stock photos. In the Buffer App blog Kevin Lee writes “For creating beautiful images that feature your homepage, blog, app, or service, Placeit provides some neat integrations with your web address and their photography and video. Choose a background from Placeit’s library, then upload a screenshot or give Placeit a URL to grab in order to insert your site into the image.”
Recitethis
Whether it’s vintage hipster style or something slick and contemporary Recitethis is the best tool for creating images from quotes. Remember that out of all things shared on social media quotes have proved to be one of the most popular. With Recitethis, you can take any quote of any kind and, miraculously, it will create a stunning image that is sure to get those shares and retweets.
Over
Who doesn’t love a good image and some inspiring text? Well, Over is an app that’s perfect for a brand looking to update their Instagram with fun and eye-catching imagery that also gets people thinking. In his review over at Stuff, Craig Grannell writes “The app has long impressed as being perhaps the best iOS app for adding great-looking text to photos. And even in an era where the Photoshop-like Pixelmator exists for iOS devices, there’s still a place for more focused creative software.”
With these helpful apps, you can easily create a diverse and intriguing range of imagery, all are designed, specifically, with popularity in mind, combining simplistic actions with quality results. So, take your pick and let us know which ones you find the best.
If you liked this blog, this is also worth checking out 6 great social media hacks.
Tags: apps, creativity, image, social media, social media tools, visual content
