How to write excellent infographic content

Sketching visual content ideas

Once upon a time, when the infographic was in its infancy, you could easily create a simple infographic and garner a lot of attention from it. Today, however, with the ubiquity of infographics it takes a lot more skill and thought to create something that stands out from the crowd.

In this post, we delve into the subject of creating excellent, stand-out infographic content.

Target audience
Like most content creation, your first action should be deciding who your target audience is going to be. Writing in Kiss Metrics, Neil Patel says, “Coming up with an infographic idea is half the battle to creating a captivating infographic. And the way to come up with great infographic idea is to figure out what your audience wants.”

Pick an interesting topic
Spending time on sourcing the content you would like to work with is another valuable tip. It sounds obvious but don’t be tempted to quickly piece together information, devote time and effort in researching and originating insightful content. Over at Express Writers, Julia McCoy writes on the subject of great content which is both relevant and valuable.  “The data or text is the essence of your infographic. It’s what gives your infographic meaning and is the main reason your target viewers will connect with what you have created. This means you have to think about a topic that is relevant to your service or product and will provide value to the reader. If you constantly produce infographics that are timely, informative and relevant to your client’s business, your existing clients and prospects will regard you as an expert resource. If you create content that has value for your clients, they are very likely to pass it on to other people who may also find value in it. This can directly lead to your content getting passed through social networks and creating more traffic to your website.”

Emotional appeal
Emotional appeal is something not often discussed in great detail when creating infographic content, but it’s very important. As Matt Banner explains in Content Marketing Institute, “Studies have confirmed that emotion is a major factor in decision-making at any level. Even something as simple as sharing a post on your Facebook timeline involves some level of emotion. People share content that makes them feel something. If it doesn’t do anything for them, odds are they won’t bother with it.” If you want to learn more about the emotional factor for successful products, read our client’s blog on the subject.

Headings and subheadings
With this sorted, it’s time to think of some catchy and snappy headings and subheadings. The basic premise of this is adding something that either intrigues the reader or poses an interesting question.

End with a bang
One final thing, again as Julia McCoy writes is to end strongly,  “Wrap up your infographic the same way you started – with impact! Whether it’s a question or a statement, end with something thought provoking.”  And of course, a call to action!

With these tips, you will be able to create some eye catching and thought provoking infographics.


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