Local papers and other media can be important and influential channels of communication. It is, therefore, important that significant importance is attached to media relations.
As part of our research, we identify the key local papers and other media likely to be interested in a particular proposal. We will also look to understand whether the paper has taken any position on matters that might be relevant as well as things like deadlines and the use of images.
Once we are ready to go public on a scheme we will usually issue a press release explaining the proposals with accompanying images. Depending on the size and importance of the scheme we may also organise a press conference or individual briefings/interviews.
As the project moves forward we will monitor articles in the local press and online carefully, looking to provide further information and/or correct misunderstandings as appropriate – the overall aim being to make sure that any debate is based on factually correct information and that, where possible, we can address any concerns.
For more information on how we can support your development application, contact Iain Vellacott or Althea Taylor-Salmon at firstname.lastname@example.org or call 01992 551 335.
Community Engagement on Development Proposals – Bishop's Stortford North
Iain is undoubtedly one of the best in the business. His extensive experience coupled with his understanding of the planning system make him a key member of a project team. His initial research and ongoing monitoring are always extremely useful in identifying potential issues and opportunities and his communications abilities are excellent -whether it be writing press releases or exhibition boards or just having a quiet cup of tea with a concerned local resident. I would have no hesitation in recommending Iain – he is a pleasure to work with, an excellent ambassador and he always gives 100% commitment to a project.
Andrew Dutton, Strategic Land Director Bovis Homes