One of the things that make us stand out above the more general PR companies that have sought to enter the space over the past few years is our understanding of the planning system and the detailed research and close monitoring that is a core element of our approach.

At the start of any project, we carry out detailed research to understand the site and its surroundings, the political and community landscape, the key issues and the potential areas of support and objection.

The research includes:

• Gaining an understanding of the proposals and the background planning position
• Visiting the site and gaining an understanding of the local community
• Analysis of the political framework of the planning authority
• Reviewing potential issues relating to the proposed development
• Policy development and other proposals in the area
• Analysis of the nature and source of potential local objection/support

The research, coupled with our extensive experience, allows us to gain an insight into how local residents and politicians are likely to view a proposal.  Amongst other things this allows us to highlight any particularly contentious elements of a scheme that might benefit from further consideration.

For more information on how we can support your development application, contact Iain Vellacott or Althea Taylor-Salmon at enquiries@fortunepr.co.uk or call 01992 551 335.

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