Archive for the ‘PR/Marketing’ Category

  • Fake news

    News, but not as we know it

    Journalists and PR professionals recognised the power of social media early on as a useful tool for the dissemination of information. Stories could potentially reach millions of people, as users shared articles with a tap of the finger. Advertising and marketing have been altered irrevocably, and can be targeted at people who actually have an interest in buying a product or learning about a campaign issue. However, the last few years have seen a dramatic shift in the sharing of information and news stories, presenting a titanic challenge to clients and their brands. False, or Fake News You would
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  • Media profile

    How to grow your media profile

    No matter how big or small your business is, or what industry you’re in, a media profile is important. As well as helping to attract new customers, raise brand awareness and give your company a reliable image, a good media profile will help you to grow and develop your business. However, getting the right corporate image across to the media is notoriously difficult. If you’re doing the work yourself, it can be tough to know how to carefully craft a press release or tailor a social media campaign. To help get you started, and to give you a few
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  • Media coverage

    5 Precious tips to help you get better media coverage

    If a tree falls in the woods and no one is around to hear it – does it make a sound?  Media coverage can either help your business to thrive or fail, so much rests on how you manage your company’s media profile.  You might have a fantastic message, but if no one is listening it’s a thankless task trying to promote it. The challenge at hand is to tell the right story to the right people – at the right time. Once an opportunity of promotion is gone it’s tough to recapture it. Here are five tips to
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  • Explainer video

    How to craft a compelling explainer video script

    Over the last few years explainer videos have boomed in popularity, appearing on thousands of sites across the web. There are a number of reasons for this – explainer videos are good for SEO, improve brand clarity and increase conversion rates – but the main reason is that they work. According to, 85% of people are more likely to buy a product if they see an animated explainer video first. Some brands have built their entire identity on explainer videos, with file sharing site Dropbox growing its user base from zero to over five million with just an
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  • 10 Best PR blogs you should be reading

    Despite what the characters Patsy and Eddie invoke about the world of PR in ‘Absolutely Fabulous’, it isn’t all champagne and vodka. Public Relations requires a great set of skills and the ability to handle complex campaigns for a variety of brands. Here at Fortune PR, we love to find those bloggers who explain the many diverse and fascinating aspects of PR in the 21st century, giving their tips and ideas on becoming the best of the best in their PR blogs. Sometimes, it can be a headache for even the most seasoned PR professionals, so a little advice
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  • 6 logo designs

    5 common mistakes of corporate logo design

    It is very important that every business represents itself with integrity using the appropriate branding. A key aspect of branding is the company logo. A great logo immediately communicates your corporate identity in a glance, but a bad logo does exactly the opposite. Although tweaks to the logo are expected throughout the years, for the most part, your logo is something you need to get right at the beginning because it will represent your brand forever – hopefully that makes you feel excited rather than nervous about developing your logo! Here are some of the common mistakes to avoid
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  • A spilt coffee mug

    5 disastrous PR blunders

    In the field of PR, mistakes do inevitably happen, and it’s always best to learn from them so that you don’t repeat them in the future. However, it’s much more desirable to learn from mistakes that aren’t your own! Here are some of the most terrible PR mistakes made by corporations and individuals over the last few years, from the ridiculous to the inexplicable – listed for cautionary purposes!   1. Disgusting pizzas Domino’s Pizza is one of the most popular pizza delivery corporations in the world, known for speedy deliveries and delicious food. When a YouTube video emerged
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  • 27 PR and social media tips to boost your business – free eBook

    This free, easy-to-read, illustrated eBook – Getting to the Root of PR – is for SMEs who want to build their brand and profile through PR and get more value from their social media activity. Would you like to know why embedding PR at the heart of your business will help it to flourish?  And how about getting insights into developing an effective PR strategy and planning your PR campaign? The  step-by-step eBook will help you learn how to harness the power of PR and social media to elevate your brand to new heights.   The eBook is packed with
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  • Share knowledge advice on blackboard

    How to create a killer white paper

    While white papers are never the crux of a content marketing campaign, in certain situations they can be highly effective. For instance, if you have expert knowledge on a niche subject and can discuss it in detail over the course of at least 8 pages, this could be a good reason to create a white paper. Naturally, your white paper must be on a subject that is interesting and helpful to people – if it pertains to a common problem that people are experiencing and you’re able to use your expertise to offer a solution, this is ideal. Here
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  • A shelf of different coloured threads

    Avoid common content marketing mistakes

    There are many reasons to embark on a content marketing strategy – publishing high quality content on a continuous basis helps you to grow your reputation as an expert, improves your site’s visibility and drives traffic. Since the benefits of content marketing are so well documented, everyone is doing it, but not everyone is doing it right. Here are some of the most common content marketing mistakes. Ignoring visual content Blogging is the most common medium for content marketing, and it’s also the easiest to get started with. Unfortunately, it can be a little too easy to get comfortable
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