No matter how big or small your business is, or what industry you’re in, a media profile is important. As well as helping to attract new customers, raise brand awareness and give your company a reliable image, a good media profile will help you to grow and develop your business.
However, getting the right corporate image across to the media is notoriously difficult. If you’re doing the work yourself, it can be tough to know how to carefully craft a press release or tailor a social media campaign. To help get you started, and to give you a few ideas for how you can productively and practically improve your online presence and corporate image, here are our tips for growing your media profile.
Create a strong brand
In order to have a good media profile, you need to have strong branding. An easily identifiable logo and well designed website will help to create a strong cohesive brand identity. You also need to make sure that the tone of voice across all your online and offline marketing materials is the same, that your USP is clear and concise and that customers and the wider public know exactly what it is you bring to the market.
A strong brand will give you a good foundation on which to build your media profile. An easily identifiable – and sector appropriate – company image, will make targeting your audience and relevant media outlets more straightforward. Not only will your branding help customers and media companies to understand your company and what it is you offer, stylish, innovative and eye-catching design will make it more likely that future customers will visit your website and remember your company for the future.
Social media presence
A good social media presence will benefit your company in a number of ways. As well as being great for SEO and local searches, it will help you to solidify your company image and attract the target audience you’re looking for. If you still haven’t signed up for Facebook, Twitter, Instagram and Pinterest, or your social media profiles are lacking content, rarely used or even lying dormant, now is the time to revive them and to get them working for you. Though it must be said that you should select the most social media platforms, once where you are confident that you will find your customers and prospects.
Create goals and objectives
Though it’s a good long term goal, ‘growing a media profile’ is also a broad one. To help your business achieve its long term ambitions, it’s important to set short term objectives. Think about which demographics you want to target, which aspects of your business you want to promote and which geographic areas you want to increase your profile within.
Once you’ve done this, look at specific ways of achieving your goals and hitting your targets. For example, you might want to get your messages to a particular sector of the business community, so running PR and advertising campaigns within vertical media would be a great place to start. This could apply to many scenarios – for example, are you trying to sell to an upmarket audience? Then target luxury media. Or you may be looking to increase your presence on social media, for example, gain more Facebook or Twitter followers, grow the number of ‘likes’ or ‘shares’ your content gets. By setting firm targets, you can make your business ambitions more achievable and give your media campaign a better chance of success.
Tapping into trends
If you can tailor your products, services or online content to tap into a current trends, media outlets and contacts within your social media network will be much more likely to mention your company, link to your page and visit your premises. Ensure you keep up with trends through reading, networking within the right groups, and using online alert services to keep you on top of trends in your sector. Then find a way to work them to your advantage.
For more ideas on raising your media profile, or for help with your company’s PR, take a look round our site or contact a member of our team.
Photo Credit: georgeclerk