Archive for the ‘Business’ Category

  • Slack square

    Using Slack for your business

    Social media platforms have made it easier than ever to communicate with potential consumers. However, Slack is not just for the public, it’s also for your own employees. Instead of using email, or messaging services like Whatsapp, this is a product developed entirely for businesses. Read on to find out how Slack is transforming the way we communicate at work, and how best to harness it. What Slack Offers Founded by the same people who created Flickr, the photo-sharing app, Slack has taken the business world by storm. It sells itself as a chatting app, allowing businesses to set up
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    Logo design; what are the options?

    Having a logo designed can be a daunting affair because all you really know is that you want one, and nothing else. What colour should it be? No idea. What type of font will best suit your brand? Who knows. And what are the various design options available to you? Haven’t the foggiest. Like we said, it’s a daunting affair; but there’s no need to worry because we’ve got you covered. This article will lay out the various options available for your logo so you can make an informed decision on which is best for your brand. Independent Graphic
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  • Goal plan success

    Why your corporate mission statement is so important

    Many people consider mission statements to be superfluous – conjured up by HR departments when they don’t have enough other work to be getting on with! However, this is far from the truth. Your mission statement is like the DNA for your company; everything else is developed around it so it’s significant. Here are some powerful mission statements: Google: To organise the world’s information and make it universally accessible and useful eBay: Provide a global trading platform where practically anyone can trade practically anything Amazon: to build a place where people can come to find and discover anything they
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  • Public Speaking microphone-1185958 EDITED

    Is public speaking good for your business?

    Despite the fact there are no physical threats involved, the fear of public speaking is surprisingly common. It has been suggested that this fear is evolutionary in origin. In ancient, hunter-gatherer societies, humans survived their hostile environments by forming into groups. Thus, ostracisation from the group would typically result in death, which is perhaps why we are so afraid of being rejected by our peers we’re giving a speech in the present day. However, for those who are able to push outside their comfort zone and master the art of public speaking, there are tremendous benefits in store. In
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  • Businesswoman running for chasing her target

    Flying Start to your B2B Launch

    In a previous article, we described the ways in which B2B companies can utilise PR to maximum effect. Today, we’re taking it to the next level, with 5 easy-to-follow rules that will help you to cut through the noise of a competitive market place and launch a B2B product successfully. Without an adequate launch strategy, even the most innovative product will collect dust when it should be providing value to customers. B2B leads tend to be better qualified than those for B2C, but come in at lower volume, so it’s important to bare this in mind when creating your
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    Avoid turning a drama into a crisis

    A calamity can ruin a company’s reputation and in some extreme circumstances, can destroy the business permanently. Because of the unpredictability of such events and the tendency of media coverage adding fuel to the fire, crisis management has become an integral part of any strategic PR agency’s repertoire. In a previous article, we covered some of the golden rules for effective crisis communications management – in this article we will provide you with real world examples of businesses who have handled potentially-damaging situations with expert finesse. 1.JC Penny Retail giant JC Penny released a teapot with what turned out to be an unfortunate
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  • iStock_000035766652_XXXLarge leadership content blog edited

    Creating thought leadership content

    Thought leaders aren’t just people who generate content, they’re the people who drive conversations, shape perceptions and influence others in their industry. Creating thought leadership content establishes you as the go-to source for expertise in your field. Established thought leaders become the brands that people trust, the brands that people buy, and the first voices that are sought out. Being a thought leader differentiates you and your business from your competitors, but it’s not something you can stumble upon – establishing yourself as a thought leader requires diligent, cumulative effort. Originality is key to creating thought leadership content –
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    Promoting new homes to local buyers

    After a new development has been completed, property developers are left with the task of filling the new residential properties. At the initial stages of obtaining planning permission for the property, local communities should have been informed regarding new housing opportunities, which should help to spread the word once the development is finally complete. Pre-marketing will also help to attract off-plan buyers (before the development is completed). However, to attract buyers for the properties as fast as possible it helps to implement a comprehensive marketing and PR campaign, which may include some of the following: Pre-marketing You can use
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  • Community Engagement Edited

    Engaging with local communities on property development

    Despite the fact that property developers invest sizeable sums into the long-term future of local communities, many people hold the belief that developers will simply come to an area, erect their building, take their profits and leave. A survey commissioned by the British Property Federation showed that as a result of 126 major development projects, benefits to the value of £3 billion were provided to local communities in the form of improved infrastructure, new healthcare, and educational facilities, refurbished public parks, new employee training initiatives and more. To gain the confidence of local communities and obtain planning permission for new
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  • EDITED Estate Agent iStock_000011968101Large

    The benefits of open house viewings

    In the world of real estate, open house refers to the marketing strategy of inviting a group of potential buyers to all come and view a property at the same time. While many houses are marketed this way in America, the trend is just starting to gain traction over here in the UK, particularly for high-end properties where demand significantly outweighs the supply. With house prices in areas like London at an all time high, it’s likely that we will see open house viewings utilised much more frequently in the future. Here are some of the reasons you may
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