Archive for the ‘Business’ Category

  • Goal plan success

    Why your corporate mission statement is so important

    Many people consider mission statements to be superfluous – conjured up by HR departments when they don’t have enough other work to be getting on with! However, this is far from the truth. Your mission statement is like the DNA for your company; everything else is developed around it so it’s significant. Here are some powerful mission statements: Google: To organise the world’s information and make it universally accessible and useful eBay: Provide a global trading platform where practically anyone can trade practically anything Amazon: to build a place where people can come to find and discover anything they
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  • Public Speaking microphone-1185958 EDITED

    Is public speaking good for your business?

    Despite the fact there are no physical threats involved, the fear of public speaking is surprisingly common. It has been suggested that this fear is evolutionary in origin. In ancient, hunter-gatherer societies, humans survived their hostile environments by forming into groups. Thus, ostracisation from the group would typically result in death, which is perhaps why we are so afraid of being rejected by our peers we’re giving a speech in the present day. However, for those who are able to push outside their comfort zone and master the art of public speaking, there are tremendous benefits in store. In
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  • Businesswoman running for chasing her target

    Flying Start to your B2B Launch

    In a previous article, we described the ways in which B2B companies can utilise PR to maximum effect. Today, we’re taking it to the next level, with 5 easy-to-follow rules that will help you to cut through the noise of a competitive market place and launch a B2B product successfully. Without an adequate launch strategy, even the most innovative product will collect dust when it should be providing value to customers. B2B leads tend to be better qualified than those for B2C, but come in at lower volume, so it’s important to bare this in mind when creating your
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    Avoid turning a drama into a crisis

    A calamity can ruin a company’s reputation and in some extreme circumstances, can destroy the business permanently. Because of the unpredictability of such events and the tendency of media coverage adding fuel to the fire, crisis management has become an integral part of any strategic PR agency’s repertoire. In a previous article, we covered some of the golden rules for effective crisis communications management – in this article we will provide you with real world examples of businesses who have handled potentially-damaging situations with expert finesse. 1.JC Penny Retail giant JC Penny released a teapot with what turned out to be an unfortunate
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  • iStock_000035766652_XXXLarge leadership content blog edited

    Creating thought leadership content

    Thought leaders aren’t just people who generate content, they’re the people who drive conversations, shape perceptions and influence others in their industry. Creating thought leadership content establishes you as the go-to source for expertise in your field. Established thought leaders become the brands that people trust, the brands that people buy, and the first voices that are sought out. Being a thought leader differentiates you and your business from your competitors, but it’s not something you can stumble upon – establishing yourself as a thought leader requires diligent, cumulative effort. Originality is key to creating thought leadership content –
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    Promoting new homes to local buyers

    After a new development has been completed, property developers are left with the task of filling the new residential properties. At the initial stages of obtaining planning permission for the property, local communities should have been informed regarding new housing opportunities, which should help to spread the word once the development is finally complete. Pre-marketing will also help to attract off-plan buyers (before the development is completed). However, to attract buyers for the properties as fast as possible it helps to implement a comprehensive marketing and PR campaign, which may include some of the following: Pre-marketing You can use
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  • Community Engagement Edited

    Engaging with local communities on property development

    Despite the fact that property developers invest sizeable sums into the long-term future of local communities, many people hold the belief that developers will simply come to an area, erect their building, take their profits and leave. A survey commissioned by the British Property Federation showed that as a result of 126 major development projects, benefits to the value of £3 billion were provided to local communities in the form of improved infrastructure, new healthcare, and educational facilities, refurbished public parks, new employee training initiatives and more. To gain the confidence of local communities and obtain planning permission for new
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  • EDITED Estate Agent iStock_000011968101Large

    The benefits of open house viewings

    In the world of real estate, open house refers to the marketing strategy of inviting a group of potential buyers to all come and view a property at the same time. While many houses are marketed this way in America, the trend is just starting to gain traction over here in the UK, particularly for high-end properties where demand significantly outweighs the supply. With house prices in areas like London at an all time high, it’s likely that we will see open house viewings utilised much more frequently in the future. Here are some of the reasons you may
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  • EDITED 21 Nov Estate Agency blog iStock_000001407663 Large

    The importance of digital presence for estate agencies

    While much of an estate agent’s duties involves networking locally, building rapport on the phone and maintaining a jovial demeanour for client interactions, getting things right on the internet requires an entirely different set of skills compared to when you’re dealing with people face to face. As we covered in a previous article, a well designed, SEO-friendly site is the first cornerstone to establishing your presence online, but that’s not the end of the story. Here are some tips to make sure you make the right impression online so that new clients come flocking to your doors. Colour scheme: As
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    Real estate photography in a nutshell

    Whether you’re an estate agent looking to photograph a landlord’s property or a homeowner taking photographs before selling and relocating, one rule is absolute: good pictures are an important ingredient for securing a property sale. In this digital era, more and more people are looking for houses online and therefore expect a selection of high quality images to help them to make their mind up about a property. Because of this, some estate agents are even opting to create virtual tours in order to market their property. While hiring a professional photographer is the ideal course of action, this
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