Posts Tagged ‘B2B PR’

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  What type of PR do you need?

  By Althea Taylor-Salmon, posted 2nd January 2015

  So you’re on the edge of making the decision to go for a PR campaign to educate audiences about your company, products or services, build and maintain brand awareness, and develop trusted relationships with your audiences. You may need to compile a list of consultancies to pitch for your organisation’s PR. Before starting your research, it is great to have a clear idea of different consultancy services on offer. Here is an outline of the main categories to help you decide which is best suited to your needs. Business to Business: Business to business (B2B) PR promotes one business to
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  Tips on business to business PR

  By Althea Taylor-Salmon, posted 2nd January 2015

  The public profile or ‘face’ of your organisation is probably something you like to see flourish. As we have daily proof the power of the media means organisations rise and fall on the strength of their reputation (after the BP oil spill in April 2012, share prices almost halved in six weeks). B2B PR is an essential tool to help build and sustain brand reputation. At a strategic level, B2B PR means defining the unique selling points (USPs) of your company and ascertaining how to reach the decision-makers and influencers with whom you need to communicate and engage. In
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