Posts Tagged ‘Thought leadership’

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  How to create a killer white paper

  By Althea Taylor-Salmon, posted 2nd January 2015

  While white papers are never the crux of a content marketing campaign, in certain situations they can be highly effective. For instance, if you have expert knowledge on a niche subject and can discuss it in detail over the course of at least 8 pages, this could be a good reason to create a white paper. Naturally, your white paper must be on a subject that is interesting and helpful to people – if it pertains to a common problem that people are experiencing and you’re able to use your expertise to offer a solution, this is ideal. Here
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  Creating thought leadership content

  By Althea Taylor-Salmon, posted 2nd January 2015

  Thought leaders aren’t just people who generate content, they’re the people who drive conversations, shape perceptions and influence others in their industry. Creating thought leadership content establishes you as the go-to source for expertise in your field. Established thought leaders become the brands that people trust, the brands that people buy, and the first voices that are sought out. Being a thought leader differentiates you and your business from your competitors, but it’s not something you can stumble upon – establishing yourself as a thought leader requires diligent, cumulative effort. Originality is key to creating thought leadership content –
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