Posts Tagged ‘brand building’

  • Win win title image

    How to build your brand with guest blogging

    By Althea Taylor-Salmon, posted 2nd January 2015

    Several years ago, Google announced that guest blogging for the sole objective of accumulating as many backlinks as possible would no longer be rewarded. This came in the wake of marketers creating an abundance of low quality, spammy articles and posting them on external sites as a way of gaming the search engine ranking algorithms to improve the visibility of their sites. Fortunately, this is no longer viable but guest posting for the sake of sharing awesome content with a brand new audience absolutely is! Guest posting is one of the best ways to improve your niche authority and
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  • A microphone and laptop

    How to build your brand with podcasting

    By Althea Taylor-Salmon, posted 2nd January 2015

    Thanks to the widespread adoption of high speed internet, podcasting is one of the best tools we have for building a brand online. Podcasts provide a much more sensory-rich experience than textual content, which helps to build a better relationship with your audience. This is eloquently explained by entrepreneur and digital outsourcing expert, Chris Ducker. He states: “Podcasting allows us to realize the benefits of presenting information in audio or visual format. This in turn allows you to convey your personality in a much stronger way than is possible through the written word. That clarity in your message is
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  • A vintage radio on a table

    Is radio is still essential in PR?

    By Althea Taylor-Salmon, posted 2nd January 2015

    In the era of social media, smartphone devices and live streaming, it’s easy to assume that marketing your brand via radio would be completely archaic. While it’s been around for a long time, radio actually has many advantages over other communication channels in terms of generating positive PR. Here are some of the reasons it’s worth considering radio as a PR tool. Targeted demographics If you’re looking to target a teenage demographic, Snapchat is arguably the best tool out there. However, if your demographic is more wide-ranging or older (particularly 55 years old and up), radio can provide you
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