Posts Tagged ‘brand messages’

  • Use eBooks to boost brand awareness

    By Althea Taylor-Salmon, posted 2nd January 2015

    Producing an eBook has certin advantages over other content mediums. eBooks are particularly good if you wish to go the extra mile to deliver value. Sometimes an infographic or a blog post can only cover so much information, so it makes sense to use an eBook for extended discussions. eBooks are also highly shareable, visually engaging and are a great way to solicit opt-ins for your newsletter. Here are some of the things to keep in mind when creating an eBook. Know your audience In order to build brand awareness, it’s important that you tailor your eBook to your
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  • Why A messaging workshop is for your PR

    By Althea Taylor-Salmon, posted 2nd January 2015

    Messaging is an integral component of any organisation’s PR programme; the type of story you tell can make a big impact on your target audiences and how they perceive your brand. When working within a business, it can be easy to develop tunnel vision to the point where your understanding of the business is dramatically different to that of your customers. This is precisely the point when a fresh pair of eyes is needed. A messaging workshop is a great tool for pooling the resources and ideas of your staff to develop or hone more powerful messages about the
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