5 excellent charity campaigns
By Althea Taylor-Salmon, posted 2nd January 2015
While most people are supportive of charitable causes, in order to raise the kind of funds which can actually make a difference to people’s lives, excellently crafted PR campaigns are required. The following campaigns elicit a range of emotions; some are humorous while others are extremely serious, but all are effective in their own way at encouraging people to donate. 1. The Ice Bucket Challenge Last year, the internet was bombarded with an endless stream of videos of people chucking ice cold water over their heads, including celebrities, athletes, musicians and film stars. There have been over 2.4 million
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