Posts Tagged ‘charity PR’

  • 5 excellent charity campaigns

    By Althea Taylor-Salmon, posted 2nd January 2015

    While most people are supportive of charitable causes, in order to raise the kind of funds which can actually make a difference to people’s lives, excellently crafted PR campaigns are required. The following campaigns elicit a range of emotions; some are humorous while others are extremely serious, but all are effective in their own way at encouraging people to donate. 1. The Ice Bucket Challenge Last year, the internet was bombarded with an endless stream of videos of people chucking ice cold water over their heads, including celebrities, athletes, musicians and film stars. There have been over 2.4 million
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  • Top PR tips for charities

    By Althea Taylor-Salmon, posted 2nd January 2015

    If you are a charitable organisation, you’ll likely have to be very careful about where you spend your budget – as some charities have come under media scrutiny over the proportion of their funds that go into administrative and promotional purposes. But your approach when it comes to PR doesn’t have to be costly. By taking into consideration a few key PR tips, you can communicate your message with great effect, raise awareness and increase your chances of getting more donations and people at your fundraising events. Make sure your message is clear Know exactly what your aim is
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