Nine top tips for SEO copywriting
By Althea Taylor-Salmon, posted 2nd January 2015
With the dominance of the internet as a marketing and communication medium, search engine optimisation (SEO) has become an indispensable element of any business’s marketing strategy. In turn, copywriting is an essential part of the SEO process. What SEO copywriting is NOT, is peppering your copy willy-nilly with keywords and phrases. It takes understanding of the topic (as with any medium) and the ability to tailor both content and tone to your target audience. It also takes planning and a basic understanding of how SEO works. Otherwise, your copy is in danger of being staccato and repetitive … not
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