How to develop your corporate brand identity
By Althea Taylor-Salmon, posted 2nd January 2015
Guest Blog – Jo Bayne, Oyster Studios A company’s brand identity creates an emotional connection, and reflects the business positioning and perceived corporate image as a whole. A brand logo is the mark or icon that identifies the business but is only one part of the presentation puzzle. For start ups or businesses updating their corporate identity it’s important to go back to basics and establish or re-visit the foundations of the brand and then develop a cohesive, consistent strategy for the brand experience moving forward. Once these building blocks have been defined developing your marketing toolkit of materials
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