Posts Tagged ‘corporate PR’

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  How to make news appealing to journalists

  By Althea Taylor-Salmon, posted 2nd January 2015

  We live and breathe our businesses.  Everything in our business is interesting to us and it’s easy to get tunnel vision and think what we do will transfix others as well!  We are in for a rude awakening if we think our daily endeavours are intrinsically newsworthy. For a story to find its way into the media, it must meet certain criteria and that’s where the skill of a PR/communications team come into play. They will be objective about the company’s news and look to create campaigns that offer fresh impossible-to-ignore stories.  Let’s look at what’s needed to spark
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  What type of PR do you need?

  By Althea Taylor-Salmon, posted 2nd January 2015

  So you’re on the edge of making the decision to go for a PR campaign to educate audiences about your company, products or services, build and maintain brand awareness, and develop trusted relationships with your audiences. You may need to compile a list of consultancies to pitch for your organisation’s PR. Before starting your research, it is great to have a clear idea of different consultancy services on offer. Here is an outline of the main categories to help you decide which is best suited to your needs. Business to Business: Business to business (B2B) PR promotes one business to
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