Posts Tagged ‘crisis PR’

  • What type of PR do you need?

    By Althea Taylor-Salmon, posted 2nd January 2015

    So you’re on the edge of making the decision to go for a PR campaign to educate audiences about your company, products or services, build and maintain brand awareness, and develop trusted relationships with your audiences. You may need to compile a list of consultancies to pitch for your organisation’s PR. Before starting your research, it is great to have a clear idea of different consultancy services on offer. Here is an outline of the main categories to help you decide which is best suited to your needs. Business to Business: Business to business (B2B) PR promotes one business to
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  • Crisis, What Crisis – What’s Your Next Step?

    By Althea Taylor-Salmon, posted 2nd January 2015

    PART 2 In the last post we began looking at how to come up with an appropriate crisis communications plan to deal with an unexpected incident that might hit a business. We asked a series of questions to help you think through the issues that need to be addressed, especially how to handle the communications aspect of a crisis. Now let’s look at each point briefly. Audiences Depending on the risk, you may need to communicate with different groups of people. Think as widely as possible about all potential audiences – company personnel, suppliers, customers, investors, opinion formers (for
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