How to run a successful email marketing campaign
By Althea Taylor-Salmon, posted 2nd January 2015
Legendary entrepreneur and marketer, Gary Vaynerchuk, has often discussed his glorious successes with email marketing in the late 90s. Because there was very little competition back then, Vaynerchuk’s marketing emails to promote his digital wine business received a staggering 90% open rate. It’s no secret that such a high open rate would be practically impossible now – in 2016, an open rate of 25% would be considered great. Particularly for the younger generation who have grown up on the internet and have been marketed to from day one, most people are very good at detecting when someone is overtly
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