Make the most of earned and paid for media
By Althea Taylor-Salmon, posted 2nd January 2015
In a previous article, we discussed how the art of storytelling can be used as a powerful PR tool. In the digital era, we have more communication channels available to us than ever before, enabling us to formulate our PR programmes in a variety of ways in order to make the maximum impact and reach our target audience. Know your audience: As every marketer is probably aware, building rapport with your audience serves as an important foundation for business success. By using site analytics, customer surveys and general market research, you should be able to figure out the ways
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