Posts Tagged ‘engagement’

  • Twitter image

    Twitter for business

    By Althea Taylor-Salmon, posted 2nd January 2015

    Twitter is unlike the vast majority of social media platforms available to businesses because of its core structure –  you have just 140 characters per post. Some celebrities and political figures are able to continue one message over several tweets, but most businesses don’t have the luxury of a similarly dedicated audience. Twitter requires careful engagement to drive clicks and site visits, a nuanced approach that might challenge otherwise savvy business owners who have a nominal social media presence. Define your brand Millions of tweets are written every minute of every day. Without having a strong sense of what
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  • Why your staff are your greatest PR advocate

    By Althea Taylor-Salmon, posted 2nd January 2015

    When you think of good PR tools, a well crafted press release or a flashy advertising video might come to mind. However, your employees can be just as important for PR purposes as any other tool in the book, yet they are often overlooked. Your employees already have an intimate understanding of your brand, company goals and your target audience, so it makes a lot of sense to harness their goodwill and enthusiasm and use it to generate positive PR for the brand. Here are some of the ways you can encourage your employees to become brand advocates. Social
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  • How to pull off a PR stunt

    By Althea Taylor-Salmon, posted 2nd January 2015

    Publicity stunts are an excellent way to bring attention to a brand, and are particularly valuable for small businesses who lack significant PR budgets. Doing something unusual, entertaining or shocking and associating it with your brand can bring a huge return on investment, particularly if the stunt is recorded on video and subsequently goes viral. However, PR stunts don’t always work well (as in the case of a man who interrupted the Olympics by leaping from the diving board wearing a tutu with the words GoldenPalace.com written on his chest). Good stunts must not only elicit a positive emotional
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  • How to run a successful email marketing campaign

    By Althea Taylor-Salmon, posted 2nd January 2015

    Legendary entrepreneur and marketer, Gary Vaynerchuk, has often discussed his glorious successes with email marketing in the late 90s. Because there was very little competition back then, Vaynerchuk’s marketing emails to promote his digital wine business received a staggering 90% open rate. It’s no secret that such a high open rate would be practically impossible now – in 2016, an open rate of 25% would be considered great. Particularly for the younger generation who have grown up on the internet and have been marketed to from day one, most people are very good at detecting when someone is overtly
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