Thinking about hiring PR agency?
By Althea Taylor-Salmon, posted 2nd January 2015
You’ve come through the teeth-gnashing decision about hiring a PR consultancy for an ongoing campaign (if you’re still battling, read this post); all directors are on board and you want to make sure that the selection process and appointment are successful. So, how to get the job done? I’m not espousing golden rules endorsed by the PR industry, just my common sense thoughts based on 20-odd years on the agency side of the fence, responding to briefs that can be described like the Clint Eastwood spaghetti western “the good, the bad and the ugly.” Researching Agencies If you don’t
Read More….