How to give an authentic apology
By Althea Taylor-Salmon, posted 2nd January 2015
Businesses are run by real human beings, and unfortunately, humans make mistakes from time to time. When negative situations like this occur, the delivery of an authentic public apology can mean the difference between an ephemeral public relations blip and the permanent destruction of your brand image. While some people are reluctant to apologise as they believe it is an indication of culpability, if you have made a genuine mistake, a genuine apology is the best course of action. Pick your words wisely Everyone can remember the highly inappropriate wardrobe malfunction which took place during Janet Jackson and Justin
Read More….