In-house or external PR teams?
By Althea Taylor-Salmon, posted 2nd January 2015
Many businesses and organisations often come to a juncture in their operations at which they have to decide whether to use in-house resources or external agencies for their PR campaigns. Often it’s not an either/or choice, but a matter of what is most appropriate for the company at the time of decision. There are advantages as well as disadvantages to whichever team you choose to engage for your campaign. Expertise An in house-team may be very familiar with the target audience and therefore they may know the right “language” to use, exactly where to pitch a campaign as well
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