What type of PR do you need?
By Althea Taylor-Salmon, posted 2nd January 2015
So you’re on the edge of making the decision to go for a PR campaign to educate audiences about your company, products or services, build and maintain brand awareness, and develop trusted relationships with your audiences. You may need to compile a list of consultancies to pitch for your organisation’s PR. Before starting your research, it is great to have a clear idea of different consultancy services on offer. Here is an outline of the main categories to help you decide which is best suited to your needs. Business to Business: Business to business (B2B) PR promotes one business to
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