Posts Tagged ‘media interviews’

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  How to keep your cool during media interviews

  By Althea Taylor-Salmon, posted 2nd January 2015

  You might have heard the statistic that 95% of all communication is nonverbal; that is to say, your body language and vocal tonality convey far more information than the literal meanings of your spoken words. From a public relations perspective, you might have the most logically persuasive arguments which advocate the strengths of your new product or service, but if you’re mentioning them with a jittery vocal delivery and weak eye contact, your potential clients are hardly going to be enthused. With the presence of a camera, conveying yourself in a positive light is even more important, and ironically, all
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  How to give a media interview

  By Althea Taylor-Salmon, posted 2nd January 2015

  Giving a great media interview starts long before you’re talking with a journalist. A winning interview starts with preparation, not only on your topic, but also on the journalist’s areas of interest, the publication/programme content and the target audience. With this intelligence, you can talk from the stand-point of the public’s interest while also communicating a few key brand messages. It’s important to understand that the journalist is looking for a story that will engage and stimulate their audience; the interview is not a replacement advertisement for your brand. In this blog post we give you our top tips
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