What to include in a media kit
By Althea Taylor-Salmon, posted 2nd January 2015
Regardless of the size of your business, a media kit is important. The purpose of the kit is to provide information to journalists who want information on the company quickly. This will enable them to learn about your business, accomplishments and campaigns of public interest. Your media kit should be easy to read, engaging and pithy – it must not be a tome as no one has time to read lengthy documents. Here are a few ideas of what to include in your kit, which in today’s digital age, is best supplied via a weblink (unless a journalists specifically
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