Is radio is still essential in PR?
By Althea Taylor-Salmon, posted 2nd January 2015
In the era of social media, smartphone devices and live streaming, it’s easy to assume that marketing your brand via radio would be completely archaic. While it’s been around for a long time, radio actually has many advantages over other communication channels in terms of generating positive PR. Here are some of the reasons it’s worth considering radio as a PR tool. Targeted demographics If you’re looking to target a teenage demographic, Snapchat is arguably the best tool out there. However, if your demographic is more wide-ranging or older (particularly 55 years old and up), radio can provide you
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