How to pull off a PR stunt
By Althea Taylor-Salmon, posted 2nd January 2015
Publicity stunts are an excellent way to bring attention to a brand, and are particularly valuable for small businesses who lack significant PR budgets. Doing something unusual, entertaining or shocking and associating it with your brand can bring a huge return on investment, particularly if the stunt is recorded on video and subsequently goes viral. However, PR stunts don’t always work well (as in the case of a man who interrupted the Olympics by leaping from the diving board wearing a tutu with the words GoldenPalace.com written on his chest). Good stunts must not only elicit a positive emotional
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