Is your newsletter read or dead?
By Althea Taylor-Salmon, posted 2nd January 2015
The swing towards electronic newsletters has been dramatic, but the good old printed version is hanging in there; being used to educate and nurture relationships with audiences as diverse as charity supporters to retirement communities. One of our clients operates in the retirement homes sector and has a fantastic range of communications tools, including a paper newsletter, which is popular because it’s bursting with real news from residents as well as snappy company updates. The key to getting your newsletter read (the only measure of success) is to focus on the wordnews. When you launch your newsletter, you will
Read More….