How to make your PR consultancy bust a gut for you
By Althea Taylor-Salmon, posted 2nd January 2015
Let’s face it, there are great and terrible client/agency relationships – the latter obviously don’t last very long. Building a strong client/agency relationship is about so much more than a contract and an exchange of labour and fees; it’s about sharing a vision and passion to get the prize at the end of the rainbow, whether that is more sales, a bigger reputation or brand, selling a company or raising funds for charity. If you’ve not worked with a consultancy before, outsourcing your PR can be a difficult mental hurdle to jump but there are many advantages – independent,
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