How to build your brand with podcasting
By Althea Taylor-Salmon, posted 2nd January 2015
Thanks to the widespread adoption of high speed internet, podcasting is one of the best tools we have for building a brand online. Podcasts provide a much more sensory-rich experience than textual content, which helps to build a better relationship with your audience. This is eloquently explained by entrepreneur and digital outsourcing expert, Chris Ducker. He states: “Podcasting allows us to realize the benefits of presenting information in audio or visual format. This in turn allows you to convey your personality in a much stronger way than is possible through the written word. That clarity in your message is
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