Posts Tagged ‘PR agencies’

  • In-house or external PR teams?

    By Althea Taylor-Salmon, posted 2nd January 2015

    Many businesses and organisations often come to a juncture in their operations at which they have to decide whether to use in-house resources or external agencies for their PR campaigns. Often it’s not an either/or choice, but a matter of what is most appropriate for the company at the time of decision. There are advantages as well as disadvantages to whichever team you choose to engage for your campaign. Expertise An in house-team may be very familiar with the target audience and therefore they may know the right “language” to use, exactly where to pitch a campaign as well
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  • Getting the most out of your PR agency

    By Althea Taylor-Salmon, posted 2nd January 2015

    Generally, businesses hire PR companies to inform their customers (current and would-be) about their products and services or the business itself. This can be a cost-effective method for impacting target audiences. PR agencies play a vital role in creating and maintaining a desired image for your business in the public eye. They also help to improve employer-employee relations within a company. However, to reap the optimal benefits of hiring a PR agency, you really have to work on getting the most out of their services. Central to this is building a strong relationship between your firm and the agency.
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  • Thinking about hiring PR agency?

    By Althea Taylor-Salmon, posted 2nd January 2015

    You’ve come through the teeth-gnashing decision about hiring a PR consultancy for an ongoing campaign (if you’re still battling, read this post); all directors are on board and you want to make sure that the selection process and appointment are successful. So, how to get the job done?  I’m not espousing golden rules endorsed by the PR industry, just my common sense thoughts based on 20-odd years on the agency side of the fence, responding to briefs that can be described like the Clint Eastwood spaghetti western “the good, the bad and the ugly.” Researching Agencies If you don’t
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