Getting the most out of your PR agency
By Althea Taylor-Salmon, posted 2nd January 2015
Generally, businesses hire PR companies to inform their customers (current and would-be) about their products and services or the business itself. This can be a cost-effective method for impacting target audiences. PR agencies play a vital role in creating and maintaining a desired image for your business in the public eye. They also help to improve employer-employee relations within a company. However, to reap the optimal benefits of hiring a PR agency, you really have to work on getting the most out of their services. Central to this is building a strong relationship between your firm and the agency.
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