Posts Tagged ‘PR consultancy’

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  How to make your PR consultancy bust a gut for you

  By Althea Taylor-Salmon, posted 2nd January 2015

  Let’s face it, there are great and terrible client/agency relationships – the latter obviously don’t last very long. Building a strong client/agency relationship is about so much more than a contract and an exchange of labour and fees; it’s about sharing a vision and passion to get the prize at the end of the rainbow, whether that is more sales, a bigger reputation or brand, selling a company or raising funds for charity. If you’ve not worked with a consultancy before, outsourcing your PR can be a difficult mental hurdle to jump but there are many advantages – independent,
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  Getting the most out of your PR agency

  By Althea Taylor-Salmon, posted 2nd January 2015

  Generally, businesses hire PR companies to inform their customers (current and would-be) about their products and services or the business itself. This can be a cost-effective method for impacting target audiences. PR agencies play a vital role in creating and maintaining a desired image for your business in the public eye. They also help to improve employer-employee relations within a company. However, to reap the optimal benefits of hiring a PR agency, you really have to work on getting the most out of their services. Central to this is building a strong relationship between your firm and the agency.
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