Building your brand at christmas
By Althea Taylor-Salmon, posted 2nd January 2015
Many organisations send seasonal cards and gifts to clients and business partners at this time of the year to say thank you for doing business with them or for providing a great service. As everything we do reflects our brand, careful thought should be given to the design of cards, the messages delivered and the gifts we decide to give. You can use Christmas gifts and cards as part of your communications strategy. Without key messages built into your goodwill products, you’re missing an opportunity. These can do much more than just say hello and thank you: you can
Read More….