Why bother to align your business and PR strategies?
By Althea Taylor-Salmon, posted 2nd January 2015
When you dreamed of creating a successful brand and wrote your business strategy, chances are PR didn’t figure in it. That’s not unusual; most people think about PR purely in terms of publicity. Yet, when you prepared your business plan, you will have committed to a vision, mission, values and goals for the brand (a specific identity presented to audiences consistently). From that will have emerged your ‘brand promise’ – what you promise to give your customers. A vital element of success is delivering on the brand promise. That involves developing and maintaining a good reputation based on your
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