Why A messaging workshop is for your PR
By Althea Taylor-Salmon, posted 2nd January 2015
Messaging is an integral component of any organisation’s PR programme; the type of story you tell can make a big impact on your target audiences and how they perceive your brand. When working within a business, it can be easy to develop tunnel vision to the point where your understanding of the business is dramatically different to that of your customers. This is precisely the point when a fresh pair of eyes is needed. A messaging workshop is a great tool for pooling the resources and ideas of your staff to develop or hone more powerful messages about the
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