Posts Tagged ‘PR’

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  Red roses, chocolates and messages

  By Althea Taylor-Salmon, posted 2nd January 2015

  Valentine’s Day cards, red roses and boxes of chocolates will be wending their way to specifically targeted persons all over the land today, with the intent of delivering specific messages. Whether these items are to just express love or make a proposal or send a reminder, there are specific intentions behind the messages. These gestures capture an aspect of communication, albeit on a very personal and intimate scale, quite familiar to PR: delivery of specific messages to specific persons or audiences with particular intentions in mind. The supermarkets and shops have become brilliant at making use of occasions such
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  Brand integrity and PR in the digital age

  By Althea Taylor-Salmon, posted 2nd January 2015

  Expanding your company’s online presence can be one of the core elements of a successful public relations campaign. As digital and online avenues become increasingly dominant in business communications today, it is important to give attention to strengthening your brand’s identity online and especially to ensuring that you maintain a high degree of brand integrity. Increasing brand awareness has numerous advantages, including: increased customer loyalty, greater interaction with your client base, increased feedback on products and services, instant product recognition, easier introduction of new products and many more. Unfortunately, by misrepresenting or poorly presenting your brand online, people will
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  Keeping up the PR function in changing times

  By Althea Taylor-Salmon, posted 2nd January 2015

  Building and maintaining a good reputation for your organisation takes time, and there are moving pieces that need to be looked after all the time. There is therefore a need to ensure that your public relations strategy takes into account the opinions and expectations of those whose decisions can ultimately impact your business for better or for worse. The influences can range from customers to suppliers, from employees to shareholders and opinion-makers. We suggested in a recent blog post that it is wise to revisit the fundamentals of PR from time to time to ensure your PR strategy is
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  Behind the scenes PR planning

  By Althea Taylor-Salmon, posted 2nd January 2015

  Creating stand-out PR is a bit like creating a piece of art – you need a team with an innate talent for the job, plus a clear vision of what you want to achieve, creative concepts and thorough planning and preparation. The planning involved in creating and delivering successful campaigns is generally obscure from clients, partly because PRs are taught to ‘tell clients the results, not the process.’ In my experience, when the client understands the process, it leads to a smoother and happier working relationship for both parties. As the client, you can influence the speed at which
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  Being PR savvy on social media

  By Althea Taylor-Salmon, posted 2nd January 2015

  It’s easy to view social media as a separate entity, rather than an extension of the existing PR effort. It can even be seen as an inconvenience, a drain on time when there are more important things to be getting on with. However, to take this approach is to miss out on all the opportunities social media can bring, like finding out how your product or brand is really perceived and being able to keep an eye on your competitors’ activities. Coverage in the press can be pushed out on social channels too, raising awareness of the brand to a
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  Building your business with social media

  By Althea Taylor-Salmon, posted 2nd January 2015

  It’s accepted now that businesses should be using social media; nowadays it’s really a question of how well you do it. Theo Paphitis, Chairman of Rymans and a BBC Dragon, has 272,000 followers on Twitter. Virgin’s Richard Branson has over 1.5 million. Cleo Browne, from a small but perfectly formed Coasteering company in Pembrokeshire has 3,000 followers on Twitter and 1,500 likes on Facebook. Not bad for a company with just one permanent employee.  So, whatever these three are doing, it’s working! All of the above have one thing in common. They are all heads of their companies. And
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