Using QR codes to promote your business
By Althea Taylor-Salmon, posted 2nd January 2015
Despite the fact that QR codes have been around for decades, they have only really entered the public consciousness since the advent of the smartphone. QR codes, also known as Quick Response codes share a similar appearance to the kind of bar-codes that you would find in your everyday supermarket, yet they contain a far greater amount of information. From a marketing perspective, they provide an excellent bridge from the offline to digital world. QR codes can be used to send consumers to digital landing pages to increase visibility and the effectiveness of their marketing. Here are some of
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