How brands sell us things we want but don’t necessarily need
By Althea Taylor-Salmon, posted 2nd January 2015
When we set out to buy something, our decision to make the purchase can be far more influenced by the fact that we want that product or service rather than needing it. This all comes down to the way in which companies or brands sell things to us. It involves far more than simple advertising and there are many complex and clever ways in which brands really get to the heart of what we want as consumers and more importantly, what makes us feel good. Here are four core ways in which brands can achieve this. Tapping into Emotions Apple
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