How to use LinkedIn for lead generation
By Althea Taylor-Salmon, posted 2nd January 2015
Guest Blog – Amanda Brown, Alterra, online marketing consultancy specialising in social media. With 220 million active business people on LinkedIn, it is the perfect marketplace for generating leads. Now known as the biggest online professional network, LinkedIn has come a long way from its early days as being primarily a recruitment tool. The vast majority of its current users visit because they want make new connections, gain insights about their industry or their customers, and to network. LinkedIn has worked hard to develop rich content that encourages people to come back daily. For example, LinkedIn Today provides news
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