Keeping up the PR function in changing times
By Althea Taylor-Salmon, posted 2nd January 2015
Building and maintaining a good reputation for your organisation takes time, and there are moving pieces that need to be looked after all the time. There is therefore a need to ensure that your public relations strategy takes into account the opinions and expectations of those whose decisions can ultimately impact your business for better or for worse. The influences can range from customers to suppliers, from employees to shareholders and opinion-makers. We suggested in a recent blog post that it is wise to revisit the fundamentals of PR from time to time to ensure your PR strategy is
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