Tips for developing your PR strategy
By Althea Taylor-Salmon, posted 2nd January 2015
One might assume that the most important factor in establishing a successful business is having novel products or services or a stand out venture, but there’s another vital element to consider; a great brand reputation. If your brand is unknown or worse, untrustworthy, this will hamper your chances of success. Building brand loyalty takes time and effort and PR is all about reputation building and management. It’s beneficial to put PR at the heart of your business from the outset as it will help to clarify and define what you want to say, when and where you want to
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