The relevance of traditional PR in the digital age
By Althea Taylor-Salmon, posted 2nd January 2015
As with most industries, the rapid adoption of the internet has dramatically changed the landscape of PR forever. This is especially true in the past few years, where mobile internet access is soaring, newspaper circulation is at an all time low and even television viewing is diminishing. With businesses making it a priority to boost their profiles online and convey their message via digital channels, PR agencies have had to adapt and offer a range of new services such as technical SEO, content creation, video design, social media management and more. With the nature of PR forever changed, this
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