How to give a media interview
By Althea Taylor-Salmon, posted 2nd January 2015
Giving a great media interview starts long before you’re talking with a journalist. A winning interview starts with preparation, not only on your topic, but also on the journalist’s areas of interest, the publication/programme content and the target audience. With this intelligence, you can talk from the stand-point of the public’s interest while also communicating a few key brand messages. It’s important to understand that the journalist is looking for a story that will engage and stimulate their audience; the interview is not a replacement advertisement for your brand. In this blog post we give you our top tips
Read More….