Abbeyfield Homes

Promoting Abbeyfield’s values of providing housing and essential support services for older people during Abbeyfield Week.

Created Abbeyfield AGEnda Skills Swap Week
Research identified main skills swaps desired between the generations, from 16 to 65 plus
Skills swaps arranged throughout the country based on the research – attracted hundreds of visitors of all ages into Abbeyfield houses throughout the country, allowing Abbeyfield to show case itself
Gently humorous video made demonstrating generational differences launched on You Tube
Actor Geoffrey Palmer, Patron for Abbeyfield, headlined a radio campaign of 24 interviews
Features gained in print and online media including The Times
Dedicated blog reported on Abbeyfield skills swaps throughout the country
Campaign used to launch Abbeyfield on Twitter and Facebook

Raising Awareness of Senior Living Accommodation

The PR team helped us to develop the novel and endearing AGEnda Generation Skills Swap campaign, which brought young and older people together to share their skills and talents during our annual Abbeyfield Week celebration. This creative idea embraced consumer research, celebrity endorsement, a YouTube film, dedicated blog site, media relations and tailored events. AGEnda was adopted by Abbeyfield homes throughout the UK, generating new connections in local communities and coverage in local, national and online media. A great campaign which we will run again.
Mark Gleeson, former Marketing Director, Abbeyfield