Promoting Abbeyfield’s values of providing housing and essential support services for older people during Abbeyfield Week.
|Created Abbeyfield AGEnda Skills Swap Week|
|Research identified main skills swaps desired between the generations, from 16 to 65 plus|
|Skills swaps arranged throughout the country based on the research – attracted hundreds of visitors of all ages into Abbeyfield houses throughout the country, allowing Abbeyfield to show case itself|
|Gently humorous video made demonstrating generational differences launched on You Tube|
|Actor Geoffrey Palmer, Patron for Abbeyfield, headlined a radio campaign of 24 interviews|
|Features gained in print and online media including The Times|
|Dedicated blog reported on Abbeyfield skills swaps throughout the country|
|Campaign used to launch Abbeyfield on Twitter and Facebook|
Raising Awareness of Senior Living Accommodation
The PR team helped us to develop the novel and endearing AGEnda Generation Skills Swap campaign, which brought young and older people together to share their skills and talents during our annual Abbeyfield Week celebration. This creative idea embraced consumer research, celebrity endorsement, a YouTube film, dedicated blog site, media relations and tailored events. AGEnda was adopted by Abbeyfield homes throughout the UK, generating new connections in local communities and coverage in local, national and online media. A great campaign which we will run again.
Mark Gleeson, former Marketing Director, Abbeyfield